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soupsoup: Facebook Fans spend twice as much as non-fans of the products they “like” Digital consulting firm Syncapse and research company Hotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands. Most of that value comes from how much the fans will spend on the brand’s products, with additional dollars coming from customer loyalty, recommendations and earned media. Wait, what? Srsly? That’s a LOT of sacks of Skittles. I’m probably guilty of the Starbucks numbers - mostly because a lot of meetings happen in coffee shops for me these days and while it’s easy to find a local coffee shop in BK, it’s not so easy in Manhattan. But the rest of those? Really?

soupsoup:

Facebook Fans spend twice as much as non-fans of the products they “like”

Digital consulting firm Syncapse and research company Hotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands. Most of that value comes from how much the fans will spend on the brand’s products, with additional dollars coming from customer loyalty, recommendations and earned media.

Wait, what? Srsly? That’s a LOT of sacks of Skittles.

I’m probably guilty of the Starbucks numbers - mostly because a lot of meetings happen in coffee shops for me these days and while it’s easy to find a local coffee shop in BK, it’s not so easy in Manhattan.

But the rest of those?

Really?